{"id":119152,"date":"2026-04-27T16:14:23","date_gmt":"2026-04-27T14:14:23","guid":{"rendered":"https:\/\/www.mohd.it\/?p=119152"},"modified":"2026-04-27T16:14:23","modified_gmt":"2026-04-27T14:14:23","slug":"poliform-piazza-della-scala-bewohnen","status":"publish","type":"post","link":"https:\/\/www.mohd.it\/de\/magazine\/poliform-piazza-della-scala-bewohnen\/","title":{"rendered":"Poliform: Piazza della Scala bewohnen"},"content":{"rendered":"\n

Kein einzelner Ort, sondern ein System. W\u00e4hrend der Design Week 2026 entfaltet Poliform<\/a><\/strong> seine Pr\u00e4senz zwischen dem neuen Flagship im kulturellen Zentrum der Stadt und der Installation \u201eMultitude\u201c, und macht Mailand zu einem kontinuierlichen erz\u00e4hlerischen Gef\u00fcge.<\/p>\n\n\n\n

Der neue Flagship-Store an der Piazza della Scala<\/strong> markiert einen entscheidenden Schritt. In einem historischen Geb\u00e4ude gelegen, arbeitet der mehrgeschossige Raum durch Reduktion: nat\u00fcrliche Materialien, pr\u00e4zise gesetzte Volumen, visuelle Bez\u00fcge zur Stadt. Mehr als ein Showroom wird er zu einem Umfeld, das eine eigene Ma\u00dfst\u00e4blichkeit des Wohnens definiert, in dem Wohn-, Ess- und Nachtbereiche in flie\u00dfender Koh\u00e4renz miteinander in Beziehung treten.<\/p>\n\n\n\n

\"Poliform<\/figure>\n\n\n
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\"Poliform<\/figure>\n\n\n\n

Nur wenige Minuten entfernt aktiviert der Palazzo Clerici<\/strong> eine zweite Ebene. Mit \u201eMultitude\u201c, kuratiert von studioutte, verwandelt sich der Innenhof in eine abstrakte Landschaft: Eine rhythmische Abfolge vertikaler Elemente formt eine Art k\u00fcnstlichen Wald, durchzogen von Licht, Reflexionen und dunklen Oberfl\u00e4chen.
Die Outdoor-Kollektion erscheint hier als schwebende Pr\u00e4senz, nie vollst\u00e4ndig sichtbar, Teil einer eher wahrnehmungsbezogenen als rein ausstellungsorientierten Erfahrung.<\/p>\n\n\n\n

Im Inneren entfaltet sich die Kollektion 2026 als zusammenh\u00e4ngendes Ganzes, mit Beitr\u00e4gen von Jean-Marie Massaud, Emmanuel Gallina, studioutte sowie Yabu Pushelberg.<\/p>\n\n\n\n

\"Poliform<\/figure>\n\n\n
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\"Poliform<\/figure>\n\n\n\n

Von der K\u00fcche Harp<\/strong>, die zwischen architektonischer Dimension und allt\u00e4glicher Nutzung oszilliert, \u00fcber den Wohn- und Essbereich mit Concorde<\/strong> und Victoria<\/strong> von Emmanuel Gallina bis hin zum Wohnraum, gepr\u00e4gt durch das Sofa Savoy<\/strong> von Jean-Marie Massaud, entsteht eine gemeinsame gestalterische Sprache aus Proportion, Komfort und formaler Pr\u00e4zision.
Die neuen Leuchten von studioutte erweitern diese Vision und f\u00fchren Licht als verbindendes Element zwischen Raum, Material und Atmosph\u00e4re ein. Nachtsysteme wie Senzafine st\u00e4rken diese Idee von Anpassungsf\u00e4higkeit und Koh\u00e4renz.<\/p>\n\n\n\n

Zwischen Flagship und Installation entwickelt Poliform so eine einheitliche Vision, in der jeder Raum, jedes Produkt und jede Atmosph\u00e4re dazu beitr\u00e4gt, eine klare Vorstellung von Zeitgenossenschaft zu definieren: reduziert, kontinuierlich und tief mit der Stadt verbunden.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zwischen der Piazza della Scala und dem Palazzo Clerici entwickelt Poliform eine verteilte Pr\u00e4senz, die Architektur, Kollektion und Installation zu einer koh\u00e4renten Vision des zeitgen\u00f6ssischen Wohnens verbindet.<\/p>\n","protected":false},"author":18,"featured_media":119145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[486,482],"tags":[],"class_list":["post-119152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelles","category-marken"],"yoast_head":"\nPoliform: Piazza della Scala bewohnen - Mohd<\/title>\n<meta name=\"description\" content=\"Im Herzen Mailands wird das neue Poliform Flagship zum Ausgangspunkt einer Erz\u00e4hlung aus Architektur, Interieur und urbaner Vision.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mohd.it\/de\/magazine\/poliform-piazza-della-scala-bewohnen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poliform: Piazza della Scala bewohnen - 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