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8 July 2022
The most interesting news from the Danish exhibition that puts designers in the foreground and is receiving more and more acclaim
“Remember to play” is the theme of the latest edition of 3days of design, a design exhibition hosted until last June 17, in various locations in Copenhagen that is increasingly popular with professionals and the public. Remember to play is an invitation to joy, to rediscover the conviviality to enjoy domestic spaces with pleasure and surround yourself with quality design. In the foreground the hosts: the Scandinavian brands that open the doors of their showrooms to host the new collections calling on the designers to tell them in a highly appealing talk program. The organization asked Luca Nichetto, an Italian designer based in Stockholm, to design the image of the festival in line with the playful theme. The result? Three collages that combine the profiles of some of the historical icons of Danish design: from the Wishbone chair by Hans J. Wegner to the Panton chair by Verner Panton and up to the PH5 lamp by Louis Poulsen. Here are some of the novelties and atmospheres introduced during the exhibition.
Doric is a collection of low tables designed by the Gamfratesi studio: the name is a reference to the capitals of the Greek columns and it is precisely from the study of the formal details of these structures that the designers drew inspiration for this collection. Going naturally by subtraction, to the essential, deepening the possible declinations of marble and limestone. In particular, the feet are characterized by a rounded shape that dictates the visual rhythm of the furniture.
From the same design studio, Gubi introduced a new wooden version of the Beetle seat.
Basket (on the cover), on the other hand, is the name of the collection of sofas and armchairs designed by Joe Colombo. It refers to the classic woven straw baskets, which recurs in the structure of the seats. In a sort of formal dissonance whereby the traditional straw takes on an organic and modernist-inspired shape.
The home of &Tradition is the way in which the company welcomed the public during the three days of the festival. The &Tradition house was a welcoming space but also a story of the brand’s most iconic projects. And then in the living room you are welcomed by the Little Petra sofa surmounted by a constellation of Formakami lamps.
An entire room is dedicated to Verner Panton’s Flower Pot lamp in a spectacular installation that focuses on the chromatic range. An intimate room for conversation welcomes the Margas armchairs, and in a reading corner the iconic Little Petra cannot be missing.
“A space that simply feels right” is the title of the exhibition hosted in the Muuto showroom which drew attention to “what design can do to make us feel more at ease, focused and grounded”. A significant statement of intent and fully consistent with the visual style of the company, essential and consistent over time.
Among the collections in evidence: the In Situ sofa system, the Strand pendant lamp and the Reflect sideboard.
Infinite shades of orange are instead the background of the exhibition organized by Normann Copenhagen in his showroom. An immersive experience in a color that inspires energy and warmth, to discover the new collections of the company. Like the Puff Twist lamp, an evolution of the classic round paper lampshade, but declined in contemporary organic shapes as well as the Coil lamp in curved steel wire.
Curves are also the recurring motif of the Bukowsky chair designed by Steven Bukowski for New Works. Curves in the legs, seat and back, to form an authentic functional sculpture that takes on a totally different and always captivating profile depending on the point of view.
The Shelving shelf system is essential, functional and refined, a precious resource in a domestic interior as well as in a workspace. Modular, it can assume infinite configurations according to specific needs.
Finally, Atlante is a collection of low tables designed by John Astbury and characterized by the formal contrast that is generated when the squared shape of the feet meets the rounded shape of the top. A solution of extraordinary elegance and simplicity.
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