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20 July 2022
Through MohdLab, architects and interior designers were invited to reflect on the outdoor environment, reconceiving Mohd Catania’s outdoor space
Five architecture firms have proposed their plans, interpreting the spirit of the company through design ideas and the use of outdoor furniture of the top brands such as Cassina and Paola Lenti. Based on the suggestions by Studio Puleo, coordinator of the project, in collaboration with Pennisi Design|Contract, the best reinterpretation of the external environment of Mohd Catania turned out to be that proposed by studio Costa Architetti.
The selected concept abandons the idea of architectural limits and focuses instead on the versatility of a space that becomes a link between the indoor and outdoor. A relaxed environment that invites sociability, where the colours, shapes and textures of the elegant outdoor furniture by Cassina and Paola Lenti evoke the right atmosphere, convivial and relaxed, for an outdoor experience marked by style, quality and comfort.
The design by the Studio Costa Architetti has been able to best interpret Mohd’s vision, which makes diversity in design one of its most important qualities. A concept that is reflected in flexible and always different solutions, respecting the specificity of the environment to be furnished and the interpretation of the user’s personality, with its diversities, needs and attitudes.
Other interesting proposals are those of the Linea T studios, Sarah Pidatella and Ivana Laura Sorge architects and arch. Andrea Tornabene.
The space designed by Linea T Studio is characterised by a sinuous walkway bordered by a green mantle with an open showcase that breaks down the architectural barriers between the showroom and the external area.
“Frame”, a concept proposed by architect Sarah Pidatella, offers continuity with the design of the existing showroom, completing and integrating the outdoor exhibition space.
Studio Ivana Laura Sorge architetti and arch. Andrea Tornabene focuses on shapes, materials and colours that evoke the sea and Etna concept focus.
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