{"id":119079,"date":"2026-04-24T15:56:21","date_gmt":"2026-04-24T13:56:21","guid":{"rendered":"https:\/\/www.mohd.it\/?p=119079"},"modified":"2026-04-24T15:56:23","modified_gmt":"2026-04-24T13:56:23","slug":"bb-italia-the-return-as-a-project","status":"publish","type":"post","link":"https:\/\/www.mohd.it\/en\/magazine\/bb-italia-the-return-as-a-project\/","title":{"rendered":"B&B Italia: the return as a project"},"content":{"rendered":"\n

B&B Italia<\/a><\/strong>\u2019s return to Salone del Mobile 2026 is not simply a presence, but a positioning. The exhibition space, conceived as a curatorial device, establishes continuity between heritage and new directions.<\/p>\n\n\n\n

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The display, conceived as a museum-like environment and designed by Formafantasma<\/strong>, unfolds as a sequence of spaces where products are not isolated but framed within a broader narrative. New indoor and outdoor collections coexist with re-editions and archetypes, activating a direct dialogue between different design languages and timeframes.<\/p>\n\n\n\n

Among the novelties, Ronan Bouroullec\u2019s Abaco<\/strong> table explores balance and proportion through a restrained, almost silent presence.<\/p>\n\n\n

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\u00a9 Paul Tahon<\/p>\n <\/div>\n

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\u00a9 Paul Tahon<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n

The re-edition of Richard Sapper\u2019s Nena<\/strong> armchair reaffirms lightness as a precise technical construction.<\/p>\n\n\n

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Alongside, Vincent Van Duysen\u2019s Moor<\/strong> chaise longue clearly articulates the direction of the project: structure becomes a continuous gesture, a line that supports and defines the body, turning comfort into an architectural condition.<\/p>\n\n\n

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The narrative extends into the city. At Via Durini, the exhibition B&B Italia “Before & Beyond”<\/strong>, curated by Gianluigi Ricuperati, offers a second layer of interpretation, spanning sixty years of history between archive and future visions. Icons such as Up<\/strong>, Le Bambole<\/strong> and Diesis<\/strong> are not references, but active tools to read the present.<\/p>\n\n\n\n

B&B Italia constructs a coherent return: not nostalgic, but grounded in a critical re-reading of its own legacy.<\/p>\n","protected":false},"excerpt":{"rendered":"

After 25 years, B&B Italia returns to Salone del Mobile with a museum-like display by Formafantasma, re-reading its archive through new collections and contemporary collaborations.<\/p>\n","protected":false},"author":18,"featured_media":119073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,27,24,25],"tags":[],"class_list":{"0":"post-119079","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-brand","9":"category-news"},"yoast_head":"\nB&B Italia between Salone, archive and vision - Mohd<\/title>\n<meta name=\"description\" content=\"B&B Italia returns to Salone 2026 with a museum-like display, Before & Beyond in Via Durini and a new reading of its heritage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mohd.it\/en\/magazine\/bb-italia-the-return-as-a-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B&B Italia between Salone, archive and vision - 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