{"id":119376,"date":"2026-04-28T16:05:23","date_gmt":"2026-04-28T14:05:23","guid":{"rendered":"https:\/\/www.mohd.it\/?p=119376"},"modified":"2026-04-28T16:05:23","modified_gmt":"2026-04-28T14:05:23","slug":"sensuelle-tactile-scenographique-lart-dhabiter-selon-baxter","status":"publish","type":"post","link":"https:\/\/www.mohd.it\/fr\/magazine\/sensuelle-tactile-scenographique-lart-dhabiter-selon-baxter\/","title":{"rendered":"Sensuelle, tactile, sc\u00e9nographique : l\u2019art d\u2019habiter selon Baxter"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/shopmohd.com\/fr\/brands\/baxter.html\">Baxter<\/a><\/strong> d\u00e9ploie sa pr\u00e9sence \u00e0 Milan \u00e0 travers diff\u00e9rents lieux et formats, transformant la ville et l\u2019espace domestique en un m\u00eame syst\u00e8me narratif. La nouvelle collection confirme une vision de l\u2019habiter sensuelle, tactile et profond\u00e9ment sc\u00e9nographique.<br>Dans le cadre du <strong>Baxter Cinema<\/strong>, flagship store milanais am\u00e9nag\u00e9 dans un ancien cin\u00e9ma multisalles des ann\u00e9es 1970, la marque met en sc\u00e8ne un parcours immersif o\u00f9 cuir, marbre, m\u00e9taux et volumes g\u00e9n\u00e9reux dialoguent avec l\u2019architecture du lieu, transformant la visite en une exp\u00e9rience \u00e9motionnelle autant que sc\u00e9nographique.<\/p>\n\n\n<div class=\"board\">\n      <div class=\"board-items masonry-grid\">\n      <div class=\"board-item masonry-item\">\n  <div class=\"board-image\" style=\"padding-top:125%\">\n    <img decoding=\"async\" src=\"https:\/\/www.mohd.it\/wp-content\/uploads\/2026\/04\/Baxter-MDW2026-Baxter-Cinema-2.png\" \/>\n  <\/div>\n  <\/div>\n<div class=\"board-item masonry-item\">\n  <div class=\"board-image\" style=\"padding-top:125%\">\n    <img decoding=\"async\" src=\"https:\/\/www.mohd.it\/wp-content\/uploads\/2026\/04\/Baxter-MDW2026-Baxter-Cinema-4.png\" \/>\n  <\/div>\n  <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p>Parmi les nouveaut\u00e9s, le canap\u00e9 <strong>Viktor Soft<\/strong>, sign\u00e9 Draga &amp; Aurel, s\u2019impose comme l\u2019une des pi\u00e8ces fortes. Il prolonge le langage lounge des ann\u00e9es 1970 selon Baxter : des assises aux proportions enveloppantes, des lignes souples et un confort ajust\u00e9 avec une pr\u00e9cision quasi sartoriale. \u00c0 ses c\u00f4t\u00e9s, <strong>Chicago<\/strong> de Paola Navone r\u00e9interpr\u00e8te l\u2019imaginaire urbain am\u00e9ricain \u00e0 travers une pr\u00e9sence plus affirm\u00e9e et structur\u00e9e, tout en conservant cette \u00e9l\u00e9gance informelle qui distingue la marque.<\/p>\n\n\n<div class=\"board\">\n      <div class=\"board-items masonry-grid\">\n      <div class=\"board-item masonry-item\">\n  <div class=\"board-image\" style=\"padding-top:125%\">\n    <img decoding=\"async\" src=\"https:\/\/www.mohd.it\/wp-content\/uploads\/2026\/04\/Baxter-MDW2026-Baxter-Cinema-3.png\" \/>\n  <\/div>\n  <\/div>\n<div class=\"board-item masonry-item\">\n  <div class=\"board-image\" style=\"padding-top:125%\">\n    <img decoding=\"async\" src=\"https:\/\/www.mohd.it\/wp-content\/uploads\/2026\/04\/Baxter-MDW2026-Baxter-Cinema-5.png\" \/>\n  <\/div>\n  <\/div>\n<div class=\"board-item masonry-item\">\n  <div class=\"board-image\" style=\"padding-top:125%\">\n    <img decoding=\"async\" src=\"https:\/\/www.mohd.it\/wp-content\/uploads\/2026\/04\/Baxter-MDW2026-Baxter-Cinema.png\" \/>\n  <\/div>\n  <\/div>\n<div class=\"board-item masonry-item\">\n  <div class=\"board-image\" style=\"padding-top:125%\">\n    <img decoding=\"async\" src=\"https:\/\/www.mohd.it\/wp-content\/uploads\/2026\/04\/Baxter-MDW2026-Baxter-Cinema-1.png\" \/>\n  <\/div>\n  <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p>Le th\u00e8me de la mati\u00e8re s\u2019exprime avec force dans les tables basses <strong>Tile<\/strong> de Draga &amp; Aurel, o\u00f9 surfaces et g\u00e9om\u00e9tries composent un \u00e9quilibre sophistiqu\u00e9 entre rigueur architecturale et chaleur domestique. Plus discr\u00e8te mais tout aussi recherch\u00e9e, <strong>Syd<\/strong> est une pi\u00e8ce compl\u00e9mentaire d\u00e9di\u00e9e au syst\u00e8me audio, pens\u00e9e pour s\u2019int\u00e9grer naturellement \u00e0 l\u2019espace contemporain gr\u00e2ce \u00e0 des d\u00e9tails soign\u00e9s et \u00e0 une sensibilit\u00e9 tactile marqu\u00e9e. Chaque \u00e9l\u00e9ment est con\u00e7u non comme un objet isol\u00e9, mais comme une composante d\u2019un paysage coh\u00e9rent.<\/p>\n\n\n\n<p>En parall\u00e8le, Baxter renouvelle \u00e9galement <strong>Casa sul Lago<\/strong>, un projet qui se transforme chaque ann\u00e9e tout en restant fid\u00e8le \u00e0 son identit\u00e9. Bien plus qu\u2019une simple vitrine produit, c\u2019est une maison-manifeste o\u00f9 la marque compose des environnements complets, des atmosph\u00e8res et des relations entre mobilier, lumi\u00e8re et architecture.<\/p>\n\n\n<div class=\"board\">\n      <div class=\"board-items masonry-grid\">\n      <div class=\"board-item masonry-item\">\n  <div class=\"board-image\" style=\"padding-top:125%\">\n    <img decoding=\"async\" src=\"https:\/\/www.mohd.it\/wp-content\/uploads\/2026\/04\/Baxter-MDW2026-Casa-sul-Lago-1.png\" \/>\n  <\/div>\n  <\/div>\n<div class=\"board-item masonry-item\">\n  <div class=\"board-image\" style=\"padding-top:125%\">\n    <img decoding=\"async\" src=\"https:\/\/www.mohd.it\/wp-content\/uploads\/2026\/04\/Baxter-MDW2026-Casa-sul-Lago.png\" \/>\n  <\/div>\n  <\/div>\n<div class=\"board-item masonry-item\">\n  <div class=\"board-image\" style=\"padding-top:125%\">\n    <img decoding=\"async\" src=\"https:\/\/www.mohd.it\/wp-content\/uploads\/2026\/04\/Baxter-MDW2026-Casa-sul-Lago-3.png\" \/>\n  <\/div>\n  <\/div>\n<div class=\"board-item masonry-item\">\n  <div class=\"board-image\" style=\"padding-top:125%\">\n    <img decoding=\"async\" src=\"https:\/\/www.mohd.it\/wp-content\/uploads\/2026\/04\/Baxter-MDW2026-Casa-sul-Lago-2.png\" \/>\n  <\/div>\n  <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p>Pour 2026, cette vision s\u2019\u00e9largit encore avec <strong>The Baxter Journey MDW26<\/strong> : un tram historique milanais devient un espace immersif et personnalis\u00e9, faisant entrer le langage Baxter dans la ville et dans le rythme m\u00eame de la semaine du design.<\/p>\n\n\n<div class=\"board\">\n      <div class=\"board-items masonry-grid\">\n      <div class=\"board-item masonry-item\">\n  <div class=\"board-image\" style=\"padding-top:125%\">\n    <img decoding=\"async\" src=\"https:\/\/www.mohd.it\/wp-content\/uploads\/2026\/04\/Baxter-MDW2026-The-Baxter-Journey.png\" \/>\n  <\/div>\n  <\/div>\n<div class=\"board-item masonry-item\">\n  <div class=\"board-image\" style=\"padding-top:125%\">\n    <img decoding=\"async\" src=\"https:\/\/www.mohd.it\/wp-content\/uploads\/2026\/04\/Baxter-MDW2026-The-Baxter-Journey-2.png\" \/>\n  <\/div>\n  <\/div>\n<div class=\"board-item masonry-item\">\n  <div class=\"board-image\" style=\"padding-top:125%\">\n    <img decoding=\"async\" src=\"https:\/\/www.mohd.it\/wp-content\/uploads\/2026\/04\/Baxter-MDW2026-The-Baxter-Journey-1.png\" \/>\n  <\/div>\n  <\/div>\n<div class=\"board-item masonry-item\">\n  <div class=\"board-image\" style=\"padding-top:125%\">\n    <img decoding=\"async\" src=\"https:\/\/www.mohd.it\/wp-content\/uploads\/2026\/04\/Baxter-MDW2026-The-Baxter-Journey-3.png\" \/>\n  <\/div>\n  <\/div>\n    <\/div>\n    <\/div>\n\n\n\n<p>La nouvelle collection Baxter s\u2019affirme ainsi comme une d\u00e9claration de style : une invitation \u00e0 habiter des int\u00e9rieurs intenses, sophistiqu\u00e9s et affranchis de toute convention.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pendant la Design Week 2026, Baxter compose un r\u00e9cit entre le Baxter Cinema, un tram urbain et la Casa sul Lago, o\u00f9 collection et exp\u00e9rience se rejoignent dans une vision continue et sensorielle de l\u2019art d\u2019habiter.<\/p>\n","protected":false},"author":18,"featured_media":119369,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[501,473,472],"tags":[],"class_list":["post-119376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenements","category-marques","category-nouveautes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - 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