{"id":119472,"date":"2026-04-29T12:55:05","date_gmt":"2026-04-29T10:55:05","guid":{"rendered":"https:\/\/www.mohd.it\/?p=119472"},"modified":"2026-04-29T12:55:07","modified_gmt":"2026-04-29T10:55:07","slug":"mohd-officina-milano-lunivers-gubi-pendant-la-milan-design-week","status":"publish","type":"post","link":"https:\/\/www.mohd.it\/fr\/magazine\/mohd-officina-milano-lunivers-gubi-pendant-la-milan-design-week\/","title":{"rendered":"Mohd Officina Milano : l\u2019univers Gubi pendant la Milan Design Week"},"content":{"rendered":"\n

Pendant la Design Week, Milan se r\u00e9invente chaque ann\u00e9e : de nouveaux espaces ouvrent leurs portes, des adresses encore inconnues quelques jours plus t\u00f4t se mettent \u00e0 circuler, et la carte de la ville se redessine en un temps tr\u00e8s court. Pourtant, au c\u0153ur de ce mouvement continu, certains lieux se retrouvent avec le naturel d\u2019une destination famili\u00e8re. Le 82 Via Macchi en fait partie. Mohd Officina Milano poss\u00e8de cette qualit\u00e9 rare de ne pas avoir \u00e0 changer de peau \u00e0 chaque saison : le lieu accueille, laisse parler les contenus et parvient chaque ann\u00e9e \u00e0 surprendre sans trahir son identit\u00e9.<\/p>\n\n\n\n

D\u00e8s l\u2019entr\u00e9e, une lumi\u00e8re ample et imm\u00e9diate donne \u00e0 l\u2019espace une sensation d\u2019ouverture inattendue. C\u2019est la signature reconnaissable de Gubi<\/a><\/strong>, la marque danoise fond\u00e9e en 1967 par Gubi Olsen et son \u00e9pouse Lisbeth, port\u00e9e par une philosophie rest\u00e9e intacte au fil du temps : un design scandinave intemporel, o\u00f9 \u00e9l\u00e9gance nordique, savoir-faire artisanal et fonctionnalit\u00e9 quotidienne cohabitent sans compromis. Sur la droite, l\u2019\u00e9quipe Gubi accueille les invit\u00e9s autour d\u2019un petit-d\u00e9jeuner : pendant trois matin\u00e9es, l\u2019espace s\u2019est transform\u00e9 en lieu de conversation authentique, invitant architectes, d\u00e9corateurs d\u2019int\u00e9rieur, entrepreneurs et amis de la marque \u00e0 explorer les mat\u00e9riaux, de la pierre au rotin, et la logique de chaque choix de design.<\/p>\n\n\n

\n
\n
\n
\n \n
\n Gubi<\/span> Collection Pacha<\/span>\n <\/div>\n
\n Acheter<\/a>\n \t\t <\/div>\n <\/div>\n <\/div>\n
\n
\n \n
\n Gubi<\/span> Pacha Fauteuil Lounge – Tiger Mountain 001 \/ Limited Edition<\/span>\n <\/div>\n
\n Acheter<\/a>\n \t\t <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n
\n

\u00ab Pendant la Design Week, nous organisons trois breakfast workshops pour partager l\u2019approche de Gubi autour des mat\u00e9riaux. C\u2019est une occasion concr\u00e8te de permettre aux architectes et aux d\u00e9corateurs d\u2019int\u00e9rieur de comprendre v\u00e9ritablement notre d\u00e9marche : de la pierre au rotin, jusqu\u2019\u00e0 la complexit\u00e9 artisanale qui se cache derri\u00e8re chaque pi\u00e8ce. \u00bb
\u2014 Emma, Head of Europe South & Benelux, Gubi<\/p>\n<\/blockquote>\n\n\n\n

Le parcours se d\u00e9ploie selon un rythme dynamique, organis\u00e9 en diff\u00e9rents espaces, et m\u00e8ne rapidement \u00e0 une premi\u00e8re pi\u00e8ce manifeste : P3 et P3S, dessin\u00e9s en 1964 par l\u2019architecte italien Tito Agnoli pour Bonacina 1889, aujourd\u2019hui r\u00e9\u00e9dit\u00e9s gr\u00e2ce \u00e0 la collaboration entre Gubi et la manufacture italienne historique. Deux ic\u00f4nes de l\u2019apr\u00e8s-guerre, fid\u00e8les aux dessins d\u2019archives originaux mais r\u00e9interpr\u00e9t\u00e9es pour le pr\u00e9sent : d\u00e9sormais disponibles \u00e9galement en rotin synth\u00e9tique pour l\u2019ext\u00e9rieur, r\u00e9sistant aux intemp\u00e9ries, elles ouvrent pour la premi\u00e8re fois P3 \u00e0 un usage ext\u00e9rieur et font de P3S la premi\u00e8re lounge chair de Gubi. Chaque exemplaire est unique : de l\u00e9g\u00e8res variations issues du travail manuel deviennent la signature d\u2019un processus qui ne peut, et ne cherche pas \u00e0, effacer la main.<\/p>\n\n\n

\n
\n
\n
\n \n \n <\/span>\n \n <\/span>\n
\n
\n Gubi<\/span> P3<\/span>\n
\n Acquista<\/a>\n \t\t\t \t \t\t\t <\/div>\n <\/div>\n <\/div>\n <\/span>\n \n <\/span>\n
\n
\n Gubi<\/span> P3S<\/span>\n
\n Acquista<\/a>\n \t\t\t \t \t\t\t <\/div>\n <\/div>\n <\/div>\n <\/span>\n <\/div>\n <\/div>\n
\n
\n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n
\n

\u00ab P3 et P3S sont des pi\u00e8ces d\u2019archives de Tito Agnoli, con\u00e7ues \u00e0 l\u2019origine pour Bonacina. Cette ann\u00e9e, nous les avons fait rena\u00eetre pour l\u2019int\u00e9rieur et l\u2019ext\u00e9rieur, avec une attention absolue port\u00e9e \u00e0 la qualit\u00e9 artisanale du rotin. C\u2019est un dialogue entre l\u2019Italie et le Danemark qui para\u00eet aujourd\u2019hui parfaitement naturel. \u00bb
\u2014 Alberto Del Prete, Senior Designer & Product Developer, Gubi<\/p>\n<\/blockquote>\n\n\n\n

Pour concevoir l\u2019installation Interior Reflections pour Mohd, Studiopepe a choisi d\u2019entrelacer la collection Gubi avec des pi\u00e8ces d\u2019autres marques, un geste qui exprime une vision davantage par l\u2019image que par la d\u00e9claration. La Basket Lounge Chair, avec sa structure en acier rev\u00eatue de rotin tress\u00e9 \u00e0 la main, dialogue avec le canap\u00e9 Elogio de Tobia et Afra Scarpa, r\u00e9\u00e9dit\u00e9 par Gubi cinquante ans apr\u00e8s sa cr\u00e9ation : la m\u00eame architecture modulaire de 1974, des g\u00e9om\u00e9tries mesur\u00e9es et des rev\u00eatements enrichis des nouveaux tissus Reales et Fustagno. Deux objets issus d\u2019\u00e9poques diff\u00e9rentes cohabitent comme s\u2019ils avaient toujours appartenu au m\u00eame paysage.<\/p>\n\n\n\n

\"Mohd<\/figure>\n\n\n
\n
\n
\n
\n \n <\/div>\n <\/div>\n
\n
\n \n
\n Gubi<\/span> Elogio<\/span>\n <\/div>\n
\n Acheter<\/a>\n \t\t <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\n

C\u2019est pr\u00e9cis\u00e9ment l\u00e0 que r\u00e9side le sens le plus profond d\u2019Interior Reflections : un espace o\u00f9 surfaces, reflets et contrastes s\u2019entrelacent, restituant la complexit\u00e9 stratifi\u00e9e de la maison contemporaine. La mati\u00e8re devient langage. Ce qui est visible dialogue avec ce qui se refl\u00e8te. Non pas une simple installation, mais un regard port\u00e9 sur l\u2019espace domestique, qui demande \u2014 et m\u00e9rite \u2014 de l\u2019attention.<\/p>\n\n\n\n

En quittant le 82 Via Macchi, demeure la sensation d\u2019avoir travers\u00e9 un lieu qui avait quelque chose \u00e0 dire et l\u2019a exprim\u00e9 avec mesure. Reste aussi une question : dans un secteur qui produit sans cesse du nouveau, \u00e0 quel point est-il audacieux, et n\u00e9cessaire, de revenir \u00e0 un projet de 1964, de l\u2019\u00e9tudier, de le respecter et de le ramener dans le pr\u00e9sent sans le trahir ? Le rotin d\u2019Agnoli n\u2019est pas nostalgique. Il d\u00e9montre que certains dessins contiennent d\u00e9j\u00e0 tout ce qu\u2019il faut. Peut-\u00eatre que la mission du design n\u2019est pas toujours d\u2019inventer, mais de reconna\u00eetre ce qui n\u2019a pas besoin d\u2019\u00eatre am\u00e9lior\u00e9, simplement compris avec plus de justesse.<\/p>\n","protected":false},"excerpt":{"rendered":"

Du P3 de Tito Agnoli au canap\u00e9 Elogio d\u2019Afra et Tobia Scarpa, la marque danoise investit le 82 Via Macchi avec une collection qui interroge la notion m\u00eame de nouveaut\u00e9.<\/p>\n","protected":false},"author":18,"featured_media":119402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[501],"tags":[],"class_list":["post-119472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evenements"],"yoast_head":"\nMohd Officina Milano : l\u2019univers Gubi pendant la Design Week - Mohd<\/title>\n<meta name=\"description\" content=\"De Tito Agnoli aux Scarpa, Gubi pr\u00e9sente chez Mohd Officina Milano une collection entre r\u00e9\u00e9ditions iconiques, mati\u00e8res et nouvelles perspectives sur l\u2019art d\u2019habiter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mohd.it\/fr\/magazine\/mohd-officina-milano-lunivers-gubi-pendant-la-milan-design-week\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mohd Officina Milano : l\u2019univers Gubi pendant la Design Week - 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