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Go to shop20 February 2026
Korean minimalism unfolds through a refined narrative where design and culture converge into a shared experiential journey. At Palazzo Bovara, from February 27 to March 2, 2026.
Palazzo Bovara becomes the gravitational center of Milan Loves Seoul, where fashion, K-beauty, culture, and innovation converge. The neoclassical residence on Corso Venezia once again stands among the most compelling stages of Milan Fashion Week, hosting the third edition of an event that weaves together fashion, beauty, and cultural dialogue between Italy and South Korea. The program unfolds through a series of curated encounters, shaping a platform where heritage and forward-looking vision coexist with clarity and intent.
Previously the setting for Elle Decor Italia installations and curatorial projects exploring contemporary living through design, materials, and landscape during Milan Design Week, Palazzo Bovara reaffirms its role as a distinguished cultural venue where architectural history meets present-day design thinking.
Within this context, Mohd joins Keith Pillow and DAAA Haus as a partner of the initiative, contributing to the spatial concept and immersive installations that enhance the event’s architecture. Refined lounge areas are conceived to encourage exchange and dialogue, transforming the historic setting into a calibrated experiential environment.
This contribution lends the atmosphere an added layer of warmth and sophistication, fully aligned with the spirit of the event. The 2026 manifesto, “Classic and Future: New Fashion Codes Between East and West,” calls for an exploration of emerging stylistic languages across cultures, where legacy and experimentation converge in a shared contemporary perspective—principles that have long been embedded in Mohd’s design philosophy.
